Target is celebrating beauty brands and their founders leading the industry with inclusive, innovative products. Join us in celebrating them by supporting them online.
STEP 1: PREP YOUR HAIR & SKIN
Whether you’ll be rocking a protective style, or something new with your own hair, you’ll need to make sure it’s strong and moisturized to avoid breakage during the styling process. For deep conditioning, try a hot oil treatment with Jamaican Mango & Lime Hemp Oil or a Fresh Avocado Deep Conditioner from Naturall Club.
While your conditioners are working their magic, indulge yourself in a soothing soak with Soapbox Bath Bombs, then lock all that moisture into your skin with Eden Bodyworks Citrus Fusion Hair + Body Butter!
And don’t forget your face! Treat yourself to a mini facial with Camille Rose Naturals new Face collection, or preserve your natural glow with The Urban Skin Rx Summer Essentials Kit to prevent breakouts and help your skin look flawless with our without makeup!
If all of the above made you tired because you don’t have time for any of that, give your hair a quick refresh with DevaFresh™ Scalp & Curl Revitalizer. It freshens the hair for 24 hour, fights odor, refreshes curls, helps soothe the scalp, boosts definition, moisture and volume, and fights frizz. Done and done!
STEP 2: CREATE YOUR STYLE
Listen. If you’ve ever wanted to try something new, this is the time because Curly Girls go all out at CURLFEST!
If you’re rocking braids, try Shine & Jam Magic Fingers for Braiders to make sure your style stays in place all day long. And stop by their Braid Nation station at CURLFEST to get new ideas from expert braiders from around the country!
For twist-outs, braid-outs and other #bighair looks, try Mielle Organics Pomegranate & Honey Twisting Souffle, or if you’re a wash-n-go curly girl, try Curls Unleashed Aloe Vera & Honey Texture Boosting Jelly for curl definition without the crunch!
Once your style is complete, give it a lightweight shine with the Creme of Nature Lightweight Shine Mist or Phytospecific Baobab Oil, clean up your edges with KISS Colors & Care Argan & Macadamia Edge Fixer, and post your #CURLFESTReady selfie before you leave!
STEP 3: PACK YOUR BAG
Keep it simple guys! You’ll be shopping at the festival, and there’s plenty of food and drinks (even beer and wine) at CURLFEST, so don’t weigh yourself down with a bunch of baggage. However, there are few items recommend you throw in your bag. Pick them up last minute at Target or Primark!
CURLFEST PACKING LIST
Water Bottle (for our free water stations)
Phone charger & cord
ID (for alcohol purchases)
STEP 4: HEAD TO RANDALL’S ISLAND
DO NOT DRIVE. THERE IS NO PARKING.
There are however free charter buses and MTA buses leaving regularly from 125th Street!
STEP 5: RECOVER
You will shop, you will swag surf, and you will be energized by the magic of women of color for 7 hours straight. Now it’s time to relax and recover! If you’re wearing a protective style to the festival, make sure you have some Girl + Hair Clear+ ACV Clarifying Rinse on hand to cleanse and restore your scalp from sweat and any product buildup. Rehydrate your face after the day in the sun with Palmers Coconut Water Hydrating Mask.
If your hair is fried from styling, sweat and sun, try CURLS Green Tea Hair Rinse to Restore pH Balance, Porosity and bring it back to life.
Follow Curly Girl Collective on Instagram share your CURLFEST photos with #CURLFEST and #TargetStyle so we can see your #lewk! See you at Randall’s Island!